Project lead | Design direction
Kenu wanted to expand into the sports industry by developing a safety leash that keeps your phone close when you’re on the move. Highline secures phones to clothing via the lightning port and a proprietary case, with a continuous Dyneema cord running through the core.
The Highline leash attaches to the phone using a simple snap.
A simple lift of the tab releases the phone.
Hand-drawn early explorations for the product.
Technical drawings for the product.
Various prototypes.
Consumer research
We enlisted famed explorer and tech entrepreneur Sam Cossman to use Highline on his Vanuatu volcano expedition for National Geographic.
Marketing image for final product.
Marketing image for final product.
Marketing image for final product.
Marketing video featuring Olympic gold medalist Jonny Moseley which I wrote, directed, and edited.