Project lead | Design direction
After the success of Airframe, we also saw the need for a compact hands-free smartphone holder for everyday use. Our solution was Stance. Stance is the world’s smallest smartphone tripod, influenced by pocket-sized folding tools. It has remained a popular product for Kenu since its launch in 2014.
The MicroMount is a reinforced false Lightning connector that allows the most minimal phone support possible. It preceded Apple’s own connector-only dock design.
We aimed to keep the about as big as a pack of gum.
Landscape mode for video viewing.
A built-in bottle opener was incorporated as an “ah-ha” feature.
A built-in key ring adds to the everyday-carry aspect of Stance.
Prototypes, die casting, and plating samples.
Marketing image of the final product.
Marketing image of the final product.
Marketing video which I wrote, directed and edited. Also starring my hands :)